Macfadden's regimen of fasting, diet, and exercise rejuvenates the body and preserves youthful vigour and long life.
Macfadden marketed physical culture as a route to rejuvenation and a longer, more vigorous life. The historian James Stark records that Macfadden promoted a vegetarian diet and periodic fasting as a means of achieving rejuvenation, and that he recast the argument around the new science of vitamins in the early 1920s (Stark 2018). It is classified as testimonial: the supporting evidence was Macfadden’s own physique and longevity narrative and the testimony of followers, not a controlled study with a measured ageing or mortality endpoint. It is recorded as unreplicated because no controlled outcome study established that the regimen slows ageing or extends lifespan. The rejuvenation framing is the life-extension core of the case; the surrogate that does hold (improved fitness from exercise and moderate diet) is recorded separately and does not establish the rejuvenation claim.
Appears in
Sources
- Replace them by Salads and Vegetables: Dietary Innovation, Youthfulness, and Authority, 1900-1939 — Stark JF. 'Replace them by Salads and Vegetables': Dietary Innovation, Youthfulness, and Authority, 1900-1939. Global Food History. 2018;4(2):130-151. doi:10.1080/20549547.2018.1460538. PMID 31565237; PMCID PMC6743713.
- Fasting for Health: A Complete Guide on How, When and Why to Use the Fasting Cure — Macfadden B. Fasting for Health: A Complete Guide on How, When and Why to Use the Fasting Cure. New York: Macfadden Publications, Inc.; 1923. Library of Congress (LCCN 23011486; RM226 .M3).