Peruna, though not a cure-all, is advertised as a preventative against yellow fever.
Samuel Hopkins Adams reports that even as Hartman “virtuously disclaims” the product is not a cure-all, the company “grasps at a golden opportunity by advertising his nostrum as a preventative against yellow fever” (Adams 1907). Adams’s Great American Fraud separately documents Peruna’s “ghoulish exploitation, for profit, of the yellow-fever scourge in New Orleans,” aided by southern newspapers that ran a company-supplied “interview” with Hartman as news (Adams 1907). No source in this bundle documents any period medical authority endorsing Peruna, an alcohol-and-water tonic, as a preventive for yellow fever, or for any disease outside the “catarrh” framing on which the product’s whole marketing depended. The claim is logged as testimonial-grade and refuted on Adams’s own chemical finding that the product’s actual contents — grain alcohol, water, and a trace of “mild drugs” — could not plausibly cure or prevent any of the diseases advertised (Adams 1907).
Appears in
Sources
- The Great American Fraud: Articles on the Nostrum Evil and Quacks, in Two Series, Reprinted from Collier's Weekly — Adams, Samuel Hopkins. The Great American Fraud: Articles on the Nostrum Evil and Quacks, in Two Series, Reprinted from Collier's Weekly. Chicago: American Medical Association, 1907. Chapter II, 'Peruna and the Bracers,' is marked as reprinted from Collier's Weekly, Oct. 28, 1905. Internet Archive identifier greatamericanfra00adamiala (digitized by the University of California Libraries, Americana collection).