The I-ON-A-CO is a 'New Road to Good Health' that restores the user to perfect health and renewed vitality without bathing, dieting, drugging, or exercising.
The general health-and-vitality promise that placed the device in the period’s market for renewed vigor. The I-ON-A-CO’s advertising was headed ‘New Road to Good Health’ and told readers the appliance would ‘restore the Ionaco user to perfect health,’ explicitly without bathing, dieting, drugging, psychologizing, exercising, faith-curing, or manipulating. This is the disease-free, restored-vitality pitch that the archive treats as a life-extension claim in its dietetic-and-vitalist subset: the device was sold to a lay public as the route to a healthier life through a single passive appliance. Classified testimonial: the supporting evidence was user endorsement assembled for advertising, with no controlled measurement. It is refuted. The device delivered only a weak induced field with no demonstrated physiological effect, no controlled benefit was ever shown, and organized medicine rejected it. Note that the cited sources support a restored-health and renewed-vitality pitch rather than any specific quoted lifespan figure; the longevity reading is the archive’s placement of the case in the vitalist tradition, not an attributed lifespan claim by Wilshire.
Appears in
Sources
- Advertisement for Wilshire's I-ON-A-CO (c. 1924-1927) — Advertisement for Wilshire's Ionaco, c. 1924-1927. Wikimedia Commons, public domain (scanned from The Technological Fix). File: 'Advertisement for Wilshire's Ionaco.jpg'.
- Fads and Quackery in Healing (Wilshire's Ionaco, pp. 153-154) — Fishbein, Morris. Fads and Quackery in Healing: An Analysis of the Foibles of the Healing Cults, with Essays on Various Other Peculiar Notions in the Health Field. New York: Covici-Friede, 1932, pp. 153-154 (chapter 'Evolution of the Abrams Notion'). Full text via Internet Archive, item 1932FishbeinFadsAndQuackeryInHealing.