Kevin Trudeau Natural Cures infomercial program (2002-2014)

regimen · 2002–2014

category:regimen

delivery:Direct-response television infomercials selling a self-published book (Natural Cures "They" Don't Want You to Know About, 2004) and its then-companion subscription website (naturalcures.com, $9.95/month or $499 for life), preceded by infomercials for a calcium supplement (Coral Calcium Supreme) and an adhesive patch (Biotape), and followed by infomercials for a second book (The Weight Loss Cure "They" Don't Want You to Know About, 2006) built around daily hormone injections plus a 500-calorie diet.

price tier:mass

era:2002–2014

current status:historical

regulatory:banned

SHORT PITCH (AS SOLD)

Natural, non-drug cures exist for virtually every disease and for effortless weight loss; the pharmaceutical industry, the FDA, and the FTC are suppressing them; buy the book (and the subscription, and the supplement, and the patch) to learn what "they" don't want you to know.

THE ACTUAL EVIDENCE

Calcium carbonate from a coral source has no special bioavailability and has not been shown to treat or prevent cancer; Memorial Sloan Kettering Cancer Center's evidence database states directly that coral calcium 'has not been shown to treat or prevent cancer, and is not superior to other forms of calcium supplements' (MSKCC, last updated 5 Jan. 2022). The FTC charged the Biotape pain-relief claims as false and unsubstantiated; this bundle cites no independent clinical test of the strip and does not classify that claim as scientifically refuted. A criteria-based meta-analysis of controlled trials of hCG injections for weight loss (the Simeons protocol used in the Weight Loss Cure) found no scientific evidence that HCG is effective in the treatment of obesity, and that it does not bring about weight loss, fat redistribution, or reduced hunger (Lijesen et al. 1995, Br J Clin Pharmacol 40(3):237-43); the weight loss the protocol produced came from its severe caloric restriction (roughly 500 calories a day) alone, a surrogate for the permanent, effortless weight maintenance the marketing promised, which was never demonstrated. The FTC alleged that the early Coral Calcium Supreme and Biotape claims were false and unsubstantiated; federal courts later found the Weight Loss Cure infomercials deceptive and imposed $37,616,161 in compensation; and New York's consumer-protection board called the book's promises exploitative. The 2003-2004 FTC action brought false-advertising charges and ended in a settlement rather than suppressing the products. The naturalcures.com domain remains live in July 2026 and advertises paid access to remedies, but its current privacy page identifies Natural Cures Info LLC as the operator; the current pages consulted do not identify Trudeau, and no consulted source establishes ownership continuity with his program.

PRACTITIONERS

Kevin Trudeau

INGREDIENTS

Coral calcium

CASES

trudeau-natural-cures-2003-2014

CLAIMS

Coral Calcium Supreme provides the same bioavailable calcium as two gallons of milk, absorbs into the body faster than ordinary calcium, and can cure cancer, heart disease, high blood pressure, lupus, and other serious illnesses. refuted
Biotape, a "space age mylar" adhesive strip, connects the body's "broken circuits" to provide permanent relief from severe pain, including debilitating back pain and pain from arthritis, sciatica, and migraines. untested
There are non-drug, non-surgical natural cures for virtually every disease, and the pharmaceutical industry, the FDA, and the FTC are suppressing them for profit. untested
Following the Weight Loss Cure protocol (daily injections of human chorionic gonadotropin, a hormone produced during pregnancy, alongside a very-low-calorie diet) is not really a "diet," the hormone can be obtained anywhere, and dieters can eat anything afterward without regaining weight. refuted

SOURCES

NOTES

The Natural Cures program is treated here as a single throughline rather than a single product: the same promoter, Kevin Trudeau, sold the same underlying pitch (that ordinary medicine is withholding real cures for profit) across a calcium supplement (Coral Calcium Supreme, from around 2002), a pain patch (Biotape), a self-published book (Natural Cures “They” Don’t Want You to Know About, 2004) and its subscription website, and a second book built around a hormone-injection diet (The Weight Loss Cure, 2006). The early Coral Calcium and Biotape products drew FTC charges that their claims were false and unsubstantiated, resolved in a 2004 settlement; the later Weight Loss Cure infomercials led to a civil-contempt finding affirmed by the Seventh Circuit. The book’s own suppressed-cures premise is the case’s clearest irony: by the time Natural Cures reached bookstores in August 2004, the FTC had already spent more than a year pursuing the promoter’s prior health claims through complaint, injunction, and contempt proceedings; the settlement followed on 7 September.

The domain did not disappear with Trudeau’s program. In July 2026, naturalcures.com advertises paid annual and lifetime access to more than 250 remedies, while its privacy page identifies the current operator as Natural Cures Info LLC (NaturalCures.com, “Why Join?” and “Privacy,” accessed 10 July 2026). Neither current page consulted identifies Trudeau, and no source in this bundle establishes ownership continuity between that LLC and his enterprise. The historical status therefore applies narrowly to the documented Trudeau-operated program ending in 2014; it is not a claim that the domain or a successor natural-remedies business is extinct.