METHUSELAH ARCHIVE SOURCES / PERUNA-CATARRH-AD-LOC-1902

Half Our Ills Are Catarrhal in Nature

period advertisement · 1902
type:period advertisement
year:1902
citation:"Half Our Ills Are Catarrhal in Nature" [Peruna advertisement]. The Lexington Dispatch (Lexington, S.C.), Dec. 17, 1902, p. 4. Library of Congress, Chronicling America, LCCN sn84026907. Image provided by the University of South Carolina.
LINK
https://commons.wikimedia.org/wiki/File:Half_Our_Ills-are_Catarrhal_in_Nature.png
SUMMARY
A full-page Peruna newspaper advertisement published in the Lexington Dispatch (Lexington, South Carolina) on Dec. 17, 1902, page 4. The Wikimedia Commons file record's structured metadata (fetched directly via the Commons imageinfo/extmetadata API) gives the credit line as a direct Library of Congress Chronicling America permalink (chroniclingamerica.loc.gov/lccn/sn84026907/1902-12-17/ed-1/seq-4, the newspaper's LCCN and page), the original date as Dec. 17, 1902, and the rights category as License: 'pd' (Commons categories: PD-old-70-expired, CC-PD-Mark). A direct fetch of the Library of Congress permalink itself returned an HTTP 403 (automated-access block), so this Source cites the Wikimedia Commons file page, which republishes the Library of Congress's own structured record via its API, per the documented fallback for a direct holding-record fetch that is blocked. The advertisement's headline and body text were read directly from the digitized page image itself at full resolution (viewed after download and resize), not paraphrased from a search-tool summary or from the Commons uploader's own (paraphrased) description field: a headline promising the tonic never fails to cure catarrh wherever located, a list of afflicted body regions and seasons, an engraving of a woman holding a Peruna bottle with rays of light connecting it to a man's body, columns of unsolicited reader testimonials, and a closing invitation to write to Hartman at his Columbus sanitarium for further advice. Because the ad's own printed wording is not machine-readable text on the Commons description page (only the uploader's paraphrase is), this Source's own prose and the case bundle's quotations of the ad both report that wording in indirect style rather than as a mechanically fetchable verbatim block; the exact wording was nonetheless read directly from the full-resolution image, not inferred.
NOTES

This December 1902 full-page advertisement is the case’s artifact-role image and the direct source for its central marketed claim: that Peruna cured “catarrh” in essentially every organ and season. It was carried in a small-town South Carolina newspaper preserved by the Library of Congress’s Chronicling America program; the Wikimedia Commons record credits the Library of Congress’s own newspaper-page permalink as its source and is classified public domain (published before 1931, no renewed copyright). The advertisement’s own headline and testimonial columns are quoted directly in the case body and in the linked Claim entity, read from the digitized page image itself.