Early marketing of the theory of nutrition: the science and culture of Liebig's extract of meat

Companion study to Finlay 1992. Examines how Liebig's nutritional theory was embedded in the marketing of LEMCO products, analysing advertising materials, trade publications, and the company's targeting of the female domestic consumer market from the 1870s onward. Documents the shift in LEMCO's promotional posture following scientific criticism: from medicinal food for invalids marketed through physicians to domestic flavouring and convenience product for housewives. Part of the volume 'The Science and Culture of Nutrition, 1840-1940' (Clio Medica series).